Infinite colors choice, countless combos and only one place to get them.

Which product is for you?

Semi-Permanent Color Switch

Up to

  • Easy intermixability
    Creates unlimited color results with just 12 shades. As simple as the principle of the color wheel.
  • Quick Results
    Visible color results from just 10 min*.
  • Precise application
    Perfect coating and precise application thanks to advanced Grip-On** color formula
  • Versatile
    For all hair textures and structures, natural or chemically treated, dry and wet hair, foil and freehand techniques.
Demi-Permanent Ammonia-Free Color

Up to

  • Up to 50 % grey coverage
  • Vitaflection Microspheres Technology
  • Up to 50% more shine (vs. untreated hair)
  • 43 shades
  • Natual results - nearly no visible root line
  • Ammonia-free
  • Lasts up to 24 washes
  • High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
Demi-permanent Extra Coverage Color

Up to

  • Up to 70 % grey coverage
  • Vitaflection Microspheres X-Tra Technology
  • Up to 57% more shine (vs. untreated hair)
  • 5 shades
  • Up to 1 level of lift
  • Intense and natural results
  • Up to 20% more Vitaflection Microspheres 
Permanent Color

Up to

  • Up to 100 % grey coverage
  • Vitaflection Microspheres Technology
  • 110 shades
  • Long-lasting results
  • Vibrant color
  • Tone-on-tone coloring, darkening and lightening by up to 5 levels of depth
  • Effective Micro Reds Technology
Color tune express blonde toner

  • Great Blonde iconGreat blonde color correction
    Perfect for blonde color correction and neutralization of undesired tones to achieve the ultimate blonde result with intense shine for a truly multidimensional look.
  • Express iconExpress
    True-to-tone results in approximately 18 minutes total service time.
  • Easy Application iconEasy application
    Gel-cream consistency for a quick and easy application, suitable for applicator bottle or bowl and brush.
  • Gentle Formula iconGentle formula
    Improves hair condition and manageability after prelightening. With Instant Metal Protection technology.