Color Infinite colors choice, countless combos and only one place to get them. Demi‑permanent Extra Coverage Color Permanent Color Semi‑Permanent Color Switch Demi‑Permanent Ammonia‑Free Color True Blondes Blondes Unlimited Lightplex Which product is for you? Demi-Permanent Ammonia-Free Color Up to50% coverageUp to 50 % grey coverageVitaflection Microspheres TechnologyUp to 50% more shine (vs. untreated hair)43 shadesNatual results - nearly no visible root lineAmmonia-freeLasts up to 24 washesHigh concentration of 500 trillion Vitaflection Microspheres per single hair fiber Demi-permanent Extra Coverage Color Up to70% coverageUp to 70 % grey coverageVitaflection Microspheres X-Tra TechnologyUp to 57% more shine (vs. untreated hair)5 shadesUp to 1 level of liftIntense and natural resultsUp to 20% more Vitaflection Microspheres Permanent Color Up to100% coverageUp to 100 % grey coverageVitaflection Microspheres Technology110 shadesLong-lasting resultsVibrant colorTone-on-tone coloring, darkening and lightening by up to 5 levels of depthEffective Micro Reds Technology Semi-Permanent Color Switch Up to100% coverageEasy intermixability Creates unlimited color results with just 12 shades. As simple as the principle of the color wheel.Quick Results Visible color results from just 10 min*.Precise application Perfect coating and precise application thanks to advanced Grip-On** color formulaVersatile For all hair textures and structures, natural or chemically treated, dry and wet hair, foil and freehand techniques.PreviousNext