Easy intermixability
Creates unlimited color results with just 12 shades. As simple as the principle of the color wheel.
Quick Results
Visible color results from just 10 min*.
Precise application
Perfect coating and precise application thanks to advanced Grip-On** color formula
Versatile
For all hair textures and structures, natural or chemically treated, dry and wet hair, foil and freehand techniques.
Demi-Permanent Ammonia-Free Color
Up to 50%
coverage
Up to 50 % grey coverage
Vitaflection Microspheres Technology
Up to 50% more shine (vs. untreated hair)
43 shades
Natual results - nearly no visible root line
Ammonia-free
Lasts up to 24 washes
High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
Demi-permanent Extra Coverage Color
Up to 70%
coverage
Up to 70 % grey coverage
Vitaflection Microspheres X-Tra Technology
Up to 57% more shine (vs. untreated hair)
5 shades
Up to 1 level of lift
Intense and natural results
Up to 20% more Vitaflection Microspheres
Permanent Color
Up to 100%
coverage
Up to 100 % grey coverage
Vitaflection Microspheres Technology
110 shades
Long-lasting results
Vibrant color
Tone-on-tone coloring, darkening and lightening by up to 5 levels of depth
Effective Micro Reds Technology
Color tune express blonde toner
Great blonde color correction
Perfect for blonde color correction and neutralization of undesired tones to achieve the ultimate blonde result with intense shine for a truly multidimensional look.
Express
True-to-tone results in approximately 18 minutes total service time.
Easy application
Gel-cream consistency for a quick and easy application, suitable for applicator bottle or bowl and brush.
Gentle formula
Improves hair condition and manageability after prelightening. With Instant Metal Protection technology.