Color
Infinite colors choice, countless combos and only one place to get them.
Which product is for you?
Demi-Permanent Ammonia-Free Color
Up to
50%
coverage
- Up to 50 % grey coverage
- Vitaflection Microspheres Technology
- Up to 50% more shine (vs. untreated hair)
- 43 shades
- Natual results - nearly no visible root line
- Ammonia-free
- Lasts up to 24 washes
- High concentration of 500 trillion Vitaflection Microspheres per single hair fiber
Demi-permanent Extra Coverage Color
Up to
70%
coverage
- Up to 70 % grey coverage
- Vitaflection Microspheres X-Tra Technology
- Up to 57% more shine (vs. untreated hair)
- 5 shades
- Up to 1 level of lift
- Intense and natural results
- Up to 20% more Vitaflection Microspheres
Permanent Color
Up to
100%
coverage
- Up to 100 % grey coverage
- Vitaflection Microspheres Technology
- 110 shades
- Long-lasting results
- Vibrant color
- Tone-on-tone coloring, darkening and lightening by up to 5 levels of depth
- Effective Micro Reds Technology
Semi-Permanent Color Switch
Up to
100%
coverage
- Easy intermixability
Creates unlimited color results with just 12 shades. As simple as the principle of the color wheel. - Quick Results
Visible color results from just 10 min*. - Precise application
Perfect coating and precise application thanks to advanced Grip-On** color formula - Versatile
For all hair textures and structures, natural or chemically treated, dry and wet hair, foil and freehand techniques.