Benefits

EASY INTERMIXABILITY

Creates unlimited color results with just 12 shades.
As simple as the principle of the color wheel.

QUICK RESULTS

Visible color results from just 10 min*.

*Recommended development time for the most vibrant results: 20 min

PRECISE APPLICATION

Perfect coating and precise application
thanks to advanced Grip-On** color formula.

**The direct dyes we are using are cationic and non-ionic. they are bigger molecules, unable to penetrate deep into the hair, but they simply grip on the outer hair surface. this technology is inspired by the chameleon's strong grip agility thanks to microscopic hair-like structures.

VERSATILE

For all hair textures and structures, natural or chemically treated,
dry and wet hair, foil and freehand techniques.

Mixing and dilution wheel

Color Wheel

 

Depth matrix

CHEERS! CLEAR
YIPEE! YELLOW
OK! ORANGE
ROAR! RED
MY! MAGENTA
VIP! VIOLET
BANG! BLUE
GO! GREEN
POP! PINK
CUTE! CORAL

Inspiration