Love Your Light

Upgrade to iconic blonde with our ultimate color range

Do you want to master blonde looks that are suitable and beautiful for every client ? Trust us, there is a blonde look for everyone!​

Get ready to learn all about the latest blonde trends and techniques with products you know and love. Upgrade to iconic blonde and let your creativity shine. Four new looks, four techniques and endless tips – it’s time to #LOVEYOURLIGHT.​​

Here's what you need

Love our lighteners

From locked-in moisture to bond lightening technology, use True Blondes and LightPlex to prep hair for superior color results.​

Craft with color

Achieve flawless blonde with Permanent Color and Demi-Permanent Ammonia Free. Tone right with Color Tune and TonePlex.​

Create with care

Complete the service with color maintenance, scalp comfort, and hair strengthening. Perfect blonde means suitable care after all.​

Unlock the look with expert tutorials

True Blondes
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Permanent Color
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Color Radiance
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TonePlex Rose Gold Blonde Mask
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