Wella history

OUR HISTORY

From a strong heritage into a successful future

History
1906

1906
Our founding father, the independent German stylist Ludwig Kegel, opens his first salon in Neustadt.

History
1919

1919
The brand appears for the first time (‘Kegel’s Automatischer Desinfektor und Spüler’).

History
1938

1938
Kadus diversifies its range and becomes a true service supplier.

History
1974

1974
Kadus is now part of the Wella group, a move which paves the way for a rapid international expansion.

History
1985

1985
Kadus operates now in 35 countries, but the company philosophy remains unchanged ‘to service hairdressers and to help them perfect their skills’.

History
2013

2013
Kadus Professional introduces the Education program ‘Learn It, Live It, Share It’.

History
2014

2014
Kadus Professional presents the creative Global Directors team.

History

TODAY & IN THE FUTURE
Kadus Professional, one of the most experienced salon brands in the world, proudly supports stylists to thrive in their communities. With Kadus Professional, you are in good hands.

History
2016

2016
Marked the transformative merge between Coty and P&G Specialty beauty brands; Wella is now part of the Coty family. A global leader in Beauty with 77+ brands, Coty’s purpose is to celebrate and liberate the diversity of consumers’ beauty.