• Perfect predictable results for all classic applications and foiling techniques.
  • For all stylists (from beginners to experts).
  • Must-have product for color services, like full head application, highlights, and color correction.
  • Reliable for up to 7 levels of lift.
  • With HydroProtect Technology to lock in moisture.

Our technology

Hair in its original state. The natural color in the hair is melanin and can be lightened in a controlled manner using our lightening products. Previously colored hair can also be lightened. 

True Blondes is applied on hair strands that require lightening. The creamy consistency, after mixing, allows easy application on the hair. With HydroProtect Technology to lock in moisture thanks to it moisture binding lipids.

The activated True Blondes mass starts to swell to ensure the entire hair fiber is fully enclosed for an even lightening. 

All hair strands are equally lightened, offering pure blonde color results.