Color Infinite colors choice, countless combos and only one place to get them. Lightplex Permanent Color Demi‑Permanent Ammonia‑Free Color True Blondes Blondes Unlimited Which product is for you? Demi-Permanent Ammonia-Free Color Up to50% coverageUp to 50 % gray coverageVitaflection Microspheres TechnologyUp to 50% more shine than untreated hair35 ShadesNatual results - nearly no visible root lineAmmonia - freeLasts up to 24 washes Permanent Color Up to100% coverageUp to 100 % gray coverageVitaflection Microspheres Technology64 ShadesLong-lasting resultsVibrant colorTone-on-tone coloring, darkening and lightening by up to 5 levels of depthPreviousNext