Demi‑Permanent Ammonia‑Free Colour
Extra-Rich Crème Demi-Permanent Ammonia-Free Colour with light-reflecting Vitaflection Microspheres for subtle, vibrant, younger-looking hair, alive with multi-dimensional shine.
Demi-permanent colour shades
Vitaflection Microspheres Technology
Even coverage emulsion
Our Extra Rich Crème Emulsion sends over 500 trillion Vitaflection Microspheres evenly to each hair fibre.
Colour to the core
Vitaflection Microspheres are 1,000 times smaller than a hair fibre for deep penetration.
Inside the hair the Vitaflection Microspheres couple together and get locked.
Waxes and lipids in the Extra Rich Crème Emulsion leave hair smooth and shiny for visible vibrancy.