• Professional dust-free lightening powder.
  • Controlled and reliable lightening with up to 7 levels of lift to achieve any desired blonde result.
  • With HydroProtect Technology to lock in moisture.
  • Creamy consistency after mixing for easy application.
  • For all application techniques, on or off scalp.

Hydroprotect Technology

Hair in its original state. The natural colour in the hair is melanin and can be lightened in a controlled manner using our lightening products. Previously coloured hair can also be lightened. 

True Blondes is applied on hair strands that require lightening. The creamy consistency, after mixing, allows easy application on the hair. With HydroProtect Technology to lock in moisture thanks to it moisture binding lipids. 

The activated True Blondes mass starts to swell to ensure the entire hair fibre is fully enclosed for an even lightening. 

All hair strands are equally lightened, offering pure blonde colour results.